![]() Create materials with full control and infinite variations."This platform is used by creatives on the one side, and by merchandisers and marketers on the other," Cottin said. The software system can then generate variations with different colors and textures, such as smooth leather or suede, and feed them into a website's e-commerce system. ![]() In the case of a shoe, for example, an artist might create a 3D model of the basic model of the shoe. The new Adobe system automates many of those details. "It's as big as the visual effects studios working for Disney or Marvel." "Big e-commerce websites, they have hundreds of people" manually creating 3D renderings, Cottin said. Most companies have to tap 3D artists to create each image. Companies such as Inc and Target Corp use such renderings.īut even keeping up with making renderings has created a tremendous amount of work for e-commerce companies as marketing campaigns have become more tightly targeted, said Francois Cottin, senior director of marketing for Adobe's Substance 3D business.įor example, Cottin said, a company selling a coffee machine might want to show the gadget against a different background in different countries, because German kitchens might look different from California kitchens. ![]() ![]() The product straddles San Jose, California-based Adobe's longtime business of generating and editing images and its newer business of supplying technology tools for marketing and e-commerce.įor e-commerce companies with thousands of products in their catalogs in different colors and finishes, highly realistic renderings have already overtaken traditional photos in many applications. ![]()
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